“Corporations live or die by their connection to culture.”₁
“Culture matters – it can make or break your company.”₂
“Fixing the culture is the most critical – and most difficult – part of a corporate transformation.”₃
“If you get the culture right, most of the other stuff will just take care of itself.”₄
“Your organization’s culture determines your results, and the results you want should largely determine the kind of culture you need.” ₅

1. Chief Culture Officer – Grant McCracken, 2. A Perspective on Organizational Culture – The Katzenbach Center at Booz & Company;3. Lou Gertsner – Retired CEO of IBM; 4. Tony Hsieh, Founder and CEO of Zappos.com; 5. Change the Culture, Change the Game – Roger Connors & Tom Smith